Welcome to Mehfooz

Gather the sparks of light to begin your journey.

Clarity in the Digital Crossroads.

Empowering the communities of Gilgit Baltistan with the tools to navigate the digital world safely and confidently.

The Challenge & The Calling

Where Progress Meets Peril

In Gilgit Baltistan, rapid technological adoption is outpacing digital literacy. This creates a critical gap, leaving communities vulnerable to tech-enabled misinformation, inadequate online safety practices, and digital exclusion. We exist to bridge this gap.

Stylized graphic representing digital connection and community in Gilgit Baltistan.

From Our Journal

Mehfooz began not with a line of code, but with a conversation. In a small Skardu teahouse, over cups of warm chai, we listened.

We heard stories of connection and confusion, of hope and fear in a new digital world. We learned that the need wasn't for more technology, but for more understanding. For a bridge between timeless wisdom and modern tools. Mehfooz is our promise to help build that bridge, together.

An Ecosystem of Empowerment

Our solution is a unique, three-pronged approach that integrates culture, technology, and community to create a sustainable cycle of learning and trust.

Wisdom, Amplified

We don't just provide information; we build on existing foundations of trust by collaborating with local religious leaders (Ulema), empowering them as trusted digital literacy ambassadors within their communities.

Personalized Guidance. Instantly.

Harnessing AI, MehfoozBot offers personal, patient help, adapting to each user's language and learning style, making technology feel like a friend.

Knowledge, Co-Created

Through short, localized mini-courses and a unique feedback ecosystem with local college students, we ensure our knowledge is always relevant, effective, and built with the community, for the community.

The Mehfooz Difference

We are committed to revolutionizing digital literacy by integrating state-of-the-art technology with deep community engagement. Here's how we set ourselves apart.

Feature / Approach Mehfooz Internet Digital Rights Foundation Soch Fact Check Media Matters
AI-Powered Personalization
Ulema Partnership Model
Student Feedback Ecosystem
Content in Indigenous Languages
Singular Focus on Misinformation
Multi-Platform Social Media Delivery

The Heart of Our Community

Voices from the Valley

"For the first time, I felt I could ask a 'silly' question about my phone without feeling embarrassed. Mehfooz looks promising."

- A student from Gilgit

"They didn't come to teach; they came to learn with us. That is why we trust them."

- An elder from Skardu

Insights from the Digital Frontier

Explore our latest research, field notes, and data on digital literacy, misinformation, and community resilience in Gilgit Baltistan.

Data charts on a screen

Report

The Anatomy of a Viral Rumor in Skardu Valley

Our deep-dive analysis tracks a single piece of misinformation from a WhatsApp group to widespread community belief, revealing critical intervention points.

Read More →
A person using a smartphone

Field Note

"I didn't know it was fake": First Impressions of MehfoozBot

Early user testimonials highlight the power of non-judgmental, AI-powered guidance in building digital confidence and critical thinking skills.

Read More →
People collaborating around a table

Data Point

Language & Trust: Why Hyper-Localization is Non-Negotiable

Our data shows a 300% increase in engagement when content is in indigenous languages like Shina and Balti, proving the vital link between language and trust.

Read More →

Charting Our Future

Our five-year vision is to scale our impact, offering an opportunity for partners to co-create a digitally resilient future for Pakistan and beyond.

0

Empowered Users

Leveraging our established educational networks and community structures for organic, sustainable growth across Pakistan.

0+

Platform Evolutions

Introducing AI-driven learning paths, enhanced offline capabilities, and expanded indigenous language support.

Our Guiding Principles

Collaboration

We build partnerships with local leaders, researchers, students and community members to create a holistic approach to combating misinformation.

Integrity

We uphold the highest standards of accuracy and reliability, ensuring users receive trustworthy information.

Inclusivity

We embrace diversity by providing resources in multiple languages, ensuring everyone has access to digital literacy education.

Innovation

We leverage cutting-edge technologies like AI to continuously enhance our educational offerings and user experience.

Join The Movement

Whether you are a community leader, a potential partner, or a researcher, there is a role for you. Let's connect and become a part of the solution together.

Chat with MehfoozBot

Send a Personal Message

💬